Session Description: Corporate marketers are getting more sophisticated with sponsorship investments, desiring to demonstrate thought leadership or be part of more exclusive experiences with a higher-level audience. They want to partner with organizers who offer more creative opportunities beyond sponsoring coffee breaks or handing out promotional items. This is no easy task and requires executive level support and participation.
Learner Outcomes:
- Discover seven key attributes of a thriving sponsorship program
- Explore models for pay-to-play sponsorship activations that don’t repel or sell-out attendees
- Formulate ideas and concepts for VIP category sponsorship assets
