Q: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting?
A: Your attendee’s human brain.
This thinking muscle affects your conference success more than you realize. Yet, often we plan meetings and events without thinking about the impact of our meeting design on the attendee’s brain.
What is the best way to provide information, content and education at conference and events? For example, talking heads, passive listeners, audience engagement, active participation or something in between? Which juices the brain?
Today’s brain science has identified several critical strategies to consider during the conference planning process. Implementing these will create sizzle and substance for your brainfriendly conference.
Learning Outcomes:
- Compare and contrast information, education and learning in today’s conferences.
- Discuss seven brain-friendly strategies used in successful conference design.
- Explain the importance of effective attendee engagement tactics in today’s conferences.
Created by: Jeff Hurt
