Attracting premium attendees is one of the most complex and important keys to a healthy conference and trade show business model. With the changes in how people buy, segmentation, not one-size fits all promotion, must be taken to new heights.
Sure, you want quantity, but you should be more concerned about the quality of your participants. Adopting an “attendance centricity” mindset will help you determine who your key attendees really are and how earning their loyalty will attract follow segments.
Learning Outcomes:
- Bucket participant types by attendance justification.
- Consider approaches to identifying top segments.
- Discuss how marketing strategy and tactics can improve relevance for attraction and loyalty.
Created by: Dave Lutz
