As digital technologies advance, chances are your industry partners will require less square footage to show off their products and services. Your challenge is to convert or grow those dollars into sponsorship opportunities that will benefit your audience…..and your bottom line. Discover proven strategies aligned with three key sponsorship phases, with tips to help you grow revenues by creating opportunities that are highly valued by attendees.
Learning Outcomes:
- Measure attendee and sponsor value for current sponsorship offerings
- Design a segmented sponsorship sales strategy, with more focus on winning larger opportunities with top tier sponsors
- Describe three ways conference organizers can help sponsors be more successful by improving ROI
Created by: Donna Kastner
