Fashion trends come and go. We’ve always been told that black is timeless when it comes to fashion. Today, content marketing is the new black for events and exhibitors. It’s the power of story. Discover how to transform your event or exhibit into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages. A recent report showed that 9 out of 10 organizations market with content regardless of their size or industry. 62 percent of those B2B marketers use events as an important tactic in their marketing strategy- face-to-face events is the third most popular form of content marketing behind social media and articles. Discover how to position your event or exhibit as a memorable content marketing experience.
Learning Outcomes:
- Define content marketing and how events fit into the content marketing mix.
- Identify five key components of effective use of events as content marketing.
- List ways to use exhibits as content marketing strategies that attracts foot traffic.
Created by: Jeff Hurt
