Still think social media is just a fading trend for geek fashionistas or Millennials? According to the Pew Internet Study, nearly 80% of American adults use the Internet. Of that 80%, 94% use email, nearly 80% research a product or service and nearly 65% belong to a social network. Social media is a paradigm shift that requires new thinking, new directions and new strategies for your event communications and engagement.
Learning Outcomes:
- Explain the four Cs of social engagement: content, collaboration, community and cumulative value and how they impact events.
- Discuss the importance of a social media strategy for your organization
- Identify more than 15 free social tools you can use immediately for your social event engagement strategy.
Created by: Jeff Hurt
