For many associations, revenue from conference sponsorships is a ripe opportunity for growth and business model improvement. To realize your potential, you don’t need to sell your attendees out. You also don’t want to confuse sponsorship with advertising or promotion. Associations who are able to strategically align their sponsorship opportunities with improvements to the attendee experience will win the day.
With knowledge and planning, it is possible to create win for the sponsor, a win for you, and most importantly a win for the attendee.
Learning Outcomes:
- Gain new insight on designing sponsorships that maximize revenue and attendee experiences.
- Explore revenue generation versus cost recovery.
- Understand how to improve your ability to help your sponsors activate their investment.
Created by: Wendy Holliday
