As marketing budgets tighten, your industry partners are going to require more than a good relationship to earn their renewal. Your challenge is to go beyond the transactional, first right of refusal assumptive sale and provide solid evidence of their sponsorship activation.
Moving forward, sponsors are going favor investments that give them visibility and access to your audience across a longer stretch of time. Eyeballs and impressions are going to be valued far less than sponsorship opportunities that make an emotional connection, are valued by your members and align with the sponsors objectives. To grow this non-dues revenue stream, associations who improve their strategy and provide proof of performance will win the race.
Learning Outcomes:
- Explore alternatives for selling premium priced sponsorships that align with your suppliers marketing objectives.
- Consider sponsorship activation and measurement elements that help accelerate renewals.
- Gain insights to assist sponsors in activating their investment and desired results.
Created by: Wendy Holliday
