You seldom awake in the morning with people waving money in your face to register for your event. There comes a time in every conference’s history when there is a need to identify and pursue the right markets for conference growth and sustainability. Instead of trying to be all things to all people and offer something for everyone, organizers need to focus programming and services that attract the top three audience segments of economic buyers and decision makers.
Learning Outcomes:
- Gain strategies to identify and maintain the right market share of economic buyers and decision makers as attendees
- Explore how audience segmentation is critical to conference success
- Compare and contrast acquisition costs of new attendees versus costs of maintaining attendee loyalty
Created by: Jeff Hurt
