I'd estimate that maybe 25 percent of those reading this post would do better to sunset your expo for either your annual or topical conference. Are you stunned by this statement? Hear me out. While most associations crave non-dues revenue, sometimes the expo portion of your program is a drag on profit speed. Perhaps it's not delivering the same bottom-line results as it did in years past. Perhaps it's not as highly valued by your paying attendees. Five Business Indicators  To Analyze Here … [Read more...]