Welcome to the world of conferences starring your industry speaker's slide deck with a supporting role by you. If Ebert and Roper critiqued our conference presentations instead of movies, they would announce a huge two thumbs down for the majority of our speakers. If Entertainment Tonight was Conference Tonight, they would report a colossal loss of money, resources and time for 90%-95% or our under-performing conference presentations. With the core of our conferences and meetings depending … [Read more...]
How Do You Feel About The Commoditization Of Event Production?
I love a cloned conference! Don't you? Jeff Rodgers of Zap Creative has launched The Meetings Department that offers a plug and play template for your next meeting. Starting at $5,000, you purchase a cloned conference experience with a minute-by-minute show flow, script for general sessions and awards, walk-in and walk-out music and videos to use that have won Telly Awards. [Update 6/23/11 : Please make sure you read Jeff Rodgers comments at the end of this post. Jeff clarifies what the … [Read more...]
The HIPPO In The Room: You Are Not Your Audience
Dear Conference Organizer: You are not your audience. You are not your customers. Yes, you have your own preferences, your own likes, your own tastes. But you are not planning that event for yourself. And what you like is probably far from what your audience likes. You have to get out of your own mind. You have to get beyond your personal inclinations. You must get beyond your own fondness for things done a specific way. You are no one except yourself. You are but one bit of anecdotal … [Read more...]
Your Conference Attendance Marketing Silver Bullet
It’s rare to find a silver bullet that actually works. And I've seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already registered. Your conference participants want to hang out with the cool kids. They want to be part of the in crowd. They want to capitalize on the hallway conversations and … [Read more...]
From The Mixed-Up Files Of Association Conference Misguided Behavior
It was an opening general session with a marquee headliner. I was anxious to hear him. The session started to great fanfare and hoopla. The Minute By Minute Replay Fifteen minutes later, I felt like I was watching those hideous commercials that theaters play before the movie trailers start. I was Waiting For Godot. The parade of association information, self-promotional, in-your-face "Hey member, look how great we are!" hype just kept coming. (If this association had only invested in providing … [Read more...]
Four Overlooked Tips To Make Your Conference Experience More Successful
If you're like me, you're probably planning on attending at least one conference during the coming year. How do you prepare for your conference attendance? Do you make a list of goals or people that you want to meet before you attend? Or do you attend with a free spirit attitude and let spontaneity rule? Here Are Four Often Overlooked Tips To Make Your Conference Experience More Successful 1. Take The Path Less Traveled During a conference, attendees tend to travel together in packs. … [Read more...]
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