Ten Tips For Successful Conference Tweeting April 25, 2011 by Jeff Hurt Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it’s become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to discover … [Read more…] Filed Under: Social Media Tagged With: , best practices for tweeting, conferences, engagement, event technology, Twitter for events
Social Media Equals Human Content And Connection April 19, 2011 by Jeff Hurt The term social media has become fused with Facebook, LinkedIn and Twitter. But that’s wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic and … [Read more…] Filed Under: Social Media Tagged With: , connections, engagement, facebook, LinkedIn, social networking, social technology, twitter
What Is The Right Mix? Face-to-Face, Digital, Hybrid Events March 29, 2011 by Jeff Hurt Your meeting’s reach no longer stops at the conference room walls. Now technology makes it possible to reach people you never had access to before. The question is: How much should be live-only and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they are … [Read more…] Filed Under: Business Model, Hybrid & Virtual Tagged With: , conferences, digital events, engagement, event technology, hybrid events, live streaming, virtual events
Your Association: The Living Organism March 18, 2011 by Jeff Hurt Nonprofit associations: institutionalized organizations or living, dynamic organisms? Which view do you embrace? The Human Factors Associations are not buildings. They are not organizational charts. They are more than institutions governed by sets of rules, processes and formalities. I believe that associations are living organisms…when we allow them to be so. Associations are groups of … [Read more…] Filed Under: Ramblings Tagged With: , association trends, community, engagement, nonprofit
Using Gamification To Influence Event Participants’ Behavior March 17, 2011 by Jeff Hurt Gamification is the current shiny object for the meetings and events industry. Why all the hype about gamification? As the business sector is discovering, gamification has the power to Increase and improve customer engagement Build customer loyalty Incent customers to do specific things Defining Gamification Gamification is the use of game mechanics and game dynamics … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, event technology, Gamification, MMOG, MMOs, Social Media
Planning Presentations With The Brain In Mind March 15, 2011 by Jeff Hurt Most association education, whether online or face-to-face, actually inhibits learning. In a typical presentation, attendees sit and listen while presenters stand and deliver. That is the sure sign of learning failure. Lectures And Bicycles I remember when I first learned to ride a bike. My parents had given me my first bike complete with training … [Read more…] Filed Under: Speaker Coaching Tagged With: , brain-friendly conferences, brain-friendly meetings, engagement, speaker
8 Pre-Conference Strategies To Engage Your Participants March 10, 2011 by Jeff Hurt A lot of energy, time and passion is put into planning a conference. Many focus on all the onsite logistics running smoothly. Seeing Conferences In A Ecosystem Of Customer Touchpoints Conference participants focus on their experience. Their emotions range from the pre-conference anticipation and hype to the post-conference blues and exhaustion. And often the … [Read more…] Filed Under: Attendance Marketing, Experience Design Tagged With: , conferences, ecosystem of touchpoints, engagement, event technology, meeting planning best practices
A Step By Step Process To Use Text To Screen During Events March 1, 2011 by Jeff Hurt Does technology change today’s audiences? 95% of the attendees at my presentation at Event Solutions Idea Factory said yes. The majority of them felt that when technology is used correctly at a conference or event, it can engage an audience. And 100% of my audience texted me during my presentation. Yes, 100% of this global … [Read more…] Filed Under: Event Technology Tagged With: , backchannel, conferences, engagement, event technology, Text to screen, Text2Screen, texting, texting at events, twitter, Twitter for events
Creating The iEvent: Technology Tools For Audience Engagement February 28, 2011 by Jeff Hurt Today’s Audiences Want High Tech With High Touch Today’s conference and event audiences are hungry to be engaged and involved in the experience. They want to participate in a variety of ways. They are willing to try new things. 95% of the attendees at my presentation at Event Solutions Idea Factory said technology changes audiences. … [Read more…] Filed Under: Event Technology Tagged With: , attendee engagement, engagement, event technology, iEvents, Social Media, social technology for events, social tools
The Conference Backchannel: Bonus Or Bomb? February 24, 2011 by Jeff Hurt When I say Twitter backchannel, what’s your first reaction? Seriously, what’s the first thing that you think? Huh? What’s that? OMG, that’s a way to destroy the speaker’s presentation! We can’t do that. What if someone has something negative or childish to say about the presenter or the event and it gets displayed for everyone … [Read more…] Filed Under: Experience Design Tagged With: , backchannel, conferences, engagement, event technology, twitter, Twitter for events
