This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Blogs, LinkedIn, YouTube, Facebook, Twitter: More organizations are trying their hand at these cool Web 2.0 tools to help grow their show and attract future members — with mixed results. Unfortunately, most attempts at using social media to attract attendees or increase the value they get out of a face-to-face meeting fall short of expectations. Here are six reasons why your social media event marketing may … [Read more...]
Walking On Social Sunshine: Identifying Your Nonprofit Association’s Social Footprint
I used to think maybe you loved me, now nonprofit I'm not sure And I just can't wait for the day when you ping my mobile galore Now every time I visit my social networks, gotta hold myself down Cos I just wait till you update me your coming around I'm walking on social sunshine, wooah I'm walking on social sunshine, wooah I'm walking on sunshine, wooah and don't it feel good!! Paraphrase of Katrina and the Waves "Walking On Sunshine" Is your organization walking on social … [Read more...]
The Social Engagement Revolution: Why Your Organization Should Consider Social Media
Still think social media is a fad? Flowtown created this great graphic about how culture and society is changing with time. Associations, brands and organizations have taken notice of these statistics and some have entered the social space to listen and engage with customers. Edison Research's February 2010 Twitter Usage In America: 2010 report shows that: 84% of Americans have access to the Internet from any location Six in seven homes have broadband Internet access Six in ten homes have … [Read more...]
14 Social Media Stats Nonprofit Organizations Should Consider
Still wondering if your nonprofit or trade association should use social media? Take a look at some of this recent research and decide for yourself. 1. 400 million people use Facebook with nearly 95 million in the United States. Facebook Statistics 2. More than 50% of the active users logon to Facebook daily and more than 35 million update their status daily. Facebook Statistics 3. 41% of Facebook users promote product fan pages. eMarketer & Morpace 4. 37% of Facebook … [Read more...]
The Conference Collision: Old School Organizers, Status Quo Speakers, Disruptive Technologies And Attendee 2.0
Disruptive technologies have impacted the way we communicate and work for years. The relationship among event organizers, presenters and audiences is undergoing a fundamental change. Attendee 2.0 has embraced social media platforms and frequently engages in the backchannel discussing the event before, during and after the meeting. Attendee 2.0 has no problem reviewing the conference or expo, whether negative or positive and posting online for all to read. Many believe that the interaction … [Read more...]
Don’t Get Caught With Your Social Pants Down. Six Considerations For The Social Conference.
Traditional conferences versus social conferences. Which will you plan this year? Not sure about the "Social Conference?" Read this post on "Screw Your Event Resolutions. Do You Conference Social?" Here are six things to consider when planning the Social Conference so you don't get caught with your social pants down. 1. In this new information landscape, your conference is not for a passive audience but an engaged community. No conference attendees in history have been more thoroughly … [Read more...]
