Many associations are looking for new ways to generate revenue. Often the annual meeting is the largest non-dues source of revenue for the association's budget. When the Great Recession hit, many associations were forced to slash budgets, rethink conference strategies and search for new revenue streams. Now that the economy has begun to slowly improve, some association leaders are considering adding another tradeshow or conference to generate new revenue streams. Here are four things to … [Read more...]
Where’s Waldo The Supplier?
Imagine the typical conference scene depicting hundreds of people at a convention center doing a variety of interesting meeting and tradeshow things. Now consider this image is a hand drawn double page spread in large children's book. Your task as the reader is to find Waldo, the supplier and exhibitor, at the event hidden in the group. Unlike the famous Waldo with his distinctive red-and-white striped shirt, bobble hat and glasses, Waldo the supplier does not have any distinguishing … [Read more...]
Think Left, Right, Low & High: Think Differently About Attracting Gen X & Y To Your Next Event
CEIR Report Power Of Exhibitions In 21st Century Review Part II Read part I. Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! Dr. Seuss Theodore Gisele, aka Dr. Seuss, had a great idea about thinking. Think differently. Now apply Dr. Seuss' thinking strategy to the next event or exhibition that you're planning. Think about it from many angles, from top to bottom, to inside out, to before and after, to what's it all about. Think about … [Read more...]
Don’t You Forget About Me: 5 Considerations To Attract Gen X & Y Attendees
CEIR Report Power Of Exhibitions In 21st Century Review Part I “A trade show is a trade show … I don’t expect anything to change.” Chad, 26. Imagine this comment came from one of your recent conference attendees. What would you do? How would you engage Chad in a future exhibition or event? Chad's negative sentiment is not unusual from others his age. Organizers and exhibitors need to recognize that the exhibitions and event marketplace is on the cusp of a major generational shift and plan … [Read more...]
Exhibitors Dissatisfied With Current Convention Housing Practices: Serious Problem Or Major Opportunity
By Dave Lutz, Managing Director, Velvet Chainsaw Consulting Last week Expo Magazine Insights newsletter linked to a Trade Show Exhibitor Association (TSEA) exhibitor housing survey. The survey’s key findings are: 8% of exhibitors believe shows have fair convention housing practices. 69% of exhibitors book their hotel rooms through show convention housing bureaus. 89% of exhibitors feel that current deposits are not fair. 97% do not believe they receive the best rate possible when … [Read more...]
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