Some have declared that the call for speaker proposals dead. They say there is no guarantee that what was submitted actually meets the needs of our audience. Some are using a blend of the call for proposals and curation. Some have adopted a pure content curation strategy. So which works to create a conference that grows and makes a profit? The challenge for conference organizers is developing the right content strategy that appeals to the right target market while involving the right volunteer leaders in the process so that the event can grow and make a profit.
Learning Outcomes:
- Compare and contrast the traditional content aggregator (selection process) with a content curator strategist.
- Identify five steps to transition from a scheduler of speakers to a content-curator-strategist.
- Discuss why curation is the right tool to use to attract the right target market to grow education programming.
Created by: Jeff Hurt
