Associations that offer only mix-and-mingle networking receptions miss a valuable opportunity to help all attendees share more meaningful interactions. Sarah leans in to explain how adding thoughtful structure (and more fun) to your networking events gets genuine conversations and connections flowing.
Dave weighs in on meaningful new sponsorship ideas in a Convene interview. He talks about how the attributes of a new segment on “The Late Show with Stephen Colbert” could equate to your meeting sponsorships.
A blog summarizing an education session Dave and Betsy led at Expo! Expo!, IAEE’s 2017 annual meeting, about infusing bite-sized learning opportunities onto the exhibit hall floor to morph it into more of a solutions center.
In an episode of Experient's VIP Lounge podcast series, Dave explains ways in which B2B buying habits have changed, while the way we organize expos hasn't. His interview begins at the five-minute mark.
A recap of a session at ASAE’s Great Ideas in which Michael Cavanaugh, CEO of the American Animal Hospital Association, and Sarah (pictured at right) discuss the work they’ve been doing to reinvent AAHA’s annual conference. The new experience—called Connexity—is set to launch in September 2018, and part of that reinvention is a policy of no longer referring to meeting-goers as attendees. Rather, Cavanaugh said, they will be called guests.
Listen to a lively conversation as Gina Schreck, president/CEO of SocialKNX, and a professional speaker, interviews Sarah for her podcast series aimed at bringing inspiration and resources to entrepreneurs. The subject? Successful Collaborative Relationships.
Dave is interviewed in the Digital Experience Institute’s Mash-Up Studio during PCMA’s Convening Leaders 2018 in January in Nashville as a preview to his session entitled "Sophisticated Sponsorship Strategies to Increase and Diversify Revenue." More than 1600 participants joined the live broadcasts (some 4500 attended CL in person) and Dave’s session was chosen as one of the crowd-sourced sessions to be rebroadcast during the final day’s programming.
The first step toward personalizing your event experiences is getting to know and understand your audience deeply, says Jeff, in an article that explains how to introduce new learning formats and other changes to your conferences.
The world of association learning is changing, with content being delivered in a variety of formats. Jeff is one of several thought leaders to lend expertise on how to improve the traditional lecture format at your conferences. Those include using techniques that will deepen the attendees’ learning, meaning “the more likely the learner is actually going to apply it.”
Sarah (pictured at right) identifies five audiovisual trends that are sweeping event main stages, translating into new formats affecting both conference organizers and speakers.
Sarah writes about how general sessions that move from expert-centric to audience-centric are the ones that will be valued most and ultimately amplified by the participants.
In this recap of an Association Success webinar called “Cultivating a Dynamic Strategic Board,” Jeff, known for his ability to guide committees and task forces through difficult periods of change, says that changing the way a group thinks can cultivate a more strategic form of thinking among boards.
The traditional annual meeting model, many believe, has seen its day, as a new generation of time- and attention-challenged attendees demand more peer-to-peer engagement and program content that is immediately applicable to their specific work roles. In Meetings Today's August cover story, Dave and Michelle Mason, CEO, Association Forum (pictured) weigh in on how significant changes can lead to continuous improvement.
A summary of an Association TRENDS webinar with VCC’s Jeff Hurt called, “The Evolution of the Association Conference.” Hurt outlines the top three reasons people attend conferences—education, networking and generating business—as well as six hacks to help your meeting prosper and grow.
The Society for Information Management is revamping its annual meeting and launches SIM Connect Live in Dallas in April 2018. Velvet Chainsaw Consulting is assisting a dedicated staff and group of volunteers in the undertaking.
A profile of Joy Davis, Director of Knowledge Management, American Association of Pharmaceutical Scientists, who is recognized for rebranding and reimagining the annual meeting, and for making progressive changes in scientific poster experiences.
Michael Cavanaugh, DVM, CEO, The American Animal Hospital Association, earns his 2017 Changemaker status with his unconventional attitude toward risk, reward, and giving back to the next generation of planners.
Kristi Casey Sanders, CMM, DES, HMCC, director of the Meeting Professionals International Academy, interviewed Jeff in June on Facebook Live about the background and meaning of 4D experiences, which helped meeting professionals think more about the strategic design of their events by fostering four deep experiences at their meetings: deep learning, deep play, deep reflection, and deep connections. Jeff and two VCC colleagues delivered a unique track at MPI's World Education Congress in June. He designed each session using a station-rotation format, a highly participatory room set up that encourages engagement.
The National Council of Teachers of Mathematics, a VCC client, is transforming its annual meeting into Innov8, a conference experience designed to help teachers and teams develop solutions to a self-identified problem of practice.
The American Animal Hospital Association, a VCC client, revealed plans for a fresh, innovative veterinary conference during its 2017 opening session. Connexity will be a more intimate, interactive learning experience with limited attendance from AAHA-accredited hospitals.
Dave helps interpret some of the meetings industry’s most dramatic data shifts in this critical tool VCC uses for benchmarking client projects.
A podcast interview with Sarah about how speakers are morphing into the role of facilitators, including tips on how to make more memorable experiences for your conference participants.
Dave is named a MeetingsNet 2016 Changemaker for transforming volumes of data into actionable business insights to take meetings to the next level.
A profile of Lisa Shambro, Executive Director, Foundation for Strategic Sourcing, who reinvented her association’s spring meeting with VCC’s help.
As exhibit dollars shrink, Dave gives advice on shifting those marketing resources toward more strategic investment, particularly sponsorship.
Adapted and repurposed from the original 2013 article, Movement Trumps Seating, highlights from Jeff’s session on station rotation at a PCMA meeting, complete with room set-up examples.
Jeff speaks to the significant regulatory, cultural and business-related trends that are changing the face of healthcare — and continuing medical education — in the U.S.
What if jobs as medical meeting providers depended on the performance outcomes from their education, just as Medicaid reimbursement depends on outcomes beyond the patient’s hospital stay? Jeff offers six thought-provoking strategies.
Jeff provides insights that will help medical meeting planners align their educational activities with the needs of healthcare professional learners.
Jeff collaborated with a MeetingsNet webinar audience to co-create a list of how to better design continuing education for healthcare providers.
A recap of a session Dave did with Sandra Giarde, CAE, executive director of the California Landscape Contractors Association, at ASAE 2015.
Dave details several marketing strategies, including word-of-mouth, which are most apt to influence your potential audience.
Video tips from Jeff on how to move your conference from informational to transformational.
Yes, you can teach an old conference some new tricks! Here's how the California Water Environment Association, a VCC client, is flushing its tired old conference format and bringing in a flood of new ideas.
CIC named Dave as one of 30 industry professionals in its first peer-nominated influencers campaign, launched in honor of the Certified Meeting Professional program’s 30th anniversary.
Successful Meetings' names Jeff to its annual list of impact players.
Sarah is interviewed about developing personal and professional leadership skills as a preview to her presentation at the Women’s Leadership Conference, a signature program of the nonprofit MGM Resorts Foundation in Las Vegas.
Jeff is named a MeetingsNet 2014 Changemaker for blogging about, speaking on, and living and breathing the idea of innovation and evolution of the on-site meeting environment.