Content Strategy, Attendance Marketing, Medical Meetings
Betsy’s wizardry is in developing conference narratives that align with an organization’s conference purpose and target audience. She connects the dots with your attendee segments, education and networking experiences and develops a content marketing strategy that amplifies, grows attendance and tells your story. Challenged by today’s medical meetings regulatory arena? She gets that, too.
Conference Biz Models, Strategy, Meeting Technology
Adult Learning, Conference Experience Design, Association Governance
Conference Networking, General Session Content Design & Delivery, 1st Timer Experiences
Data Cruncher, Collector of Attendee Insight, Champion of Client Deliverables
Conference Metrics, Meeting & Travel Technology, Actionable Insights
Revenue Models, Data/Truth Seeker, Target Audience Obsession