Betsy Bair, Vice President, Strategic Narratives

Content Strategy, Attendance Marketing, Medical Meetings

Betsy’s wizardry is in developing conference narratives that align with an organization’s conference purpose and target audience. She connects the dots with your attendee segments, education and networking experiences and develops a content marketing strategy that amplifies, grows attendance and tells your story. Challenged by today’s medical meetings regulatory arena? She gets that, too.

Link to Betsy Bair’s professional bio.