Content Strategy, Attendance Marketing, Medical Meetings
Betsy’s wizardry is in developing conference narratives that align with an organization’s conference purpose and target audience. She connects the dots with your attendee segments, education and networking experiences and develops a content marketing strategy that amplifies, grows attendance and tells your story. Challenged by today’s medical meetings regulatory arena? She gets that, too.
Link to Betsy Bair’s professional bio.
Dave Lutz
Conference Biz Models, Strategy, Meeting Technology
Sarah Michel
Conference Networking, General Session Content Design & Delivery, 1st Timer Experiences
Michele Frania
Data Cruncher, Collector of Attendee Insight, Champion of Client Deliverables
Bill MacDonald
Conference Metrics, Meeting & Travel Technology, Actionable Insights
