Betsy Bair, VP, Strategic Narratives, joined VCC in May 2016. She brings years of experience as content director for MeetingsNet, which included overseeing editorial for magazines and web sites for meeting professionals. Betsy led the charge bringing a print-centric franchise into the brave new world of digital publishing. She also developed education content, including a webinar series, for the MeetingsNet brand and helped launch Pharma Forum in 2005, a conference dedicated to educating pharmaceutical meeting managers in the regulatory challenges they face.