Donna serves as Vice President, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting, helping conference and trade show organizers improve revenue performance, often through targeted attendance acquisition strategies, innovative sponsorships, and tech-enabled solutions. She’s also a contributing writer for the Cvent Event Planning blog, where her specialty is Meetings Innovation. Donna’s a frequent speaker at industry events, including PCMA’s Convening Leaders, the ASAE Annual Meeting & Expo, and IAEE’s Expo! Expo! Prior to joining Velvet Chainsaw Consulting, Donna served as Director, Learning & Development at Experient.