Lisa Block, EVP, Conference Strategy & Design, joined VCC in April 2019 after spending nearly 30 years leading and growing the conference and events team and portfolio at the Society for Human Resource Management (SHRM). She is an accomplished event innovator and change agent who strongly connects to organizational culture and mission. Her talent is in matching event and organizational purpose with live event design and strategy and in the people practices that go along with making events work.
She helped grow SHRM’s signature event—the Annual Conference and Exposition, which attracts over 22,000 domestic and international participants and over 700 exhibiting companies—five-fold, making it the leading event for the HR profession. She led efforts to broaden SHRM’s brand and implemented numerous strategies that increased revenue and heightened event ROI.
Lisa has been active in numerous professional organizations, most notably PCMA (Professional Convention Management Association), where she has served on numerous committees and as Board Chair. In 2013 she was awarded PCMA’s highest honor for lifetime achievement. She has also served on ASAE’s Meetings and Expositions Council and as an adjunct member of the ASAE Board of Directors. In 2015 she was inducted into the Inaugural Washington, D.C. Biz Bash Hall of Fame.