Wendy Holliday joined VCC in 2013 as Vice President, Attendee Acquisition and Experience. A seasoned association professional, Wendy has spent over 20 years in events bringing a strategic approach to sponsorships, inclusion of volunteers, membership marketing, and increasing attendee acquisition.
For the past seven years, Wendy has served as the Vice President, Marketing and Member Services for the National Association of College Stores where she drove the marketing and sponsorship plans for CAMEX, a top 150 show. In 2011 NACS was named one of the fastest growing tradeshows in the country, by Trade Show Network News.
Prior to joining NACS, she was responsible for Special Projects and Strategic Partnerships for Certified Angus Beef including CAB sponsorship activities at the Winter Olympics in Salt Lake City, Utah.