Event Audit & Experience Design

Benchmarking, Improvement Plans, On-site Observation

Perform a comprehensive, 360-degree audit and benchmarking of your annual meeting or trade show. Guide event organizers to develop an improvement plan that maximizes revenue, aligns with the core business and achieves differentiation in the marketplace.

  • Advice for designing of memorable general sessions, social events and overall conference flow.
  • Develop plans to differentiate through premium education programming and networking.
  • Analyze and benchmark registration pricing and the attendee value proposition.
  • Create strategies for growing sponsorship and exhibit revenues.
  • In-person event observation and suggestions for improving the attendee experience.
  • Recommendations for key vendors and event technologies.