A virtual experience successful beyond their wildest dreams? You bettcha. Hear from two key executives from the APA on how they strategically turned a challenge into an opportunity to bring their community together like never before. They themed each day around relevant content, particularly via general sessions, and turned networking on its ear. … [Read More...]
[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience
Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Discover how they created memorable experiences, facilitated networking and delivered inspiring general sessions. Understand the strategy behind transforming a 3-day event … [Read More...]
Event Recovery Food Chain
The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help … [Read More...]
Conference Innovation While Traveling at Warp Speed
Navigating change during a crisis is not for the faint of heart. During my career leading association event teams, I regularly recalibrated and redefined team member roles in order to drive innovation and improve our meeting experiences. Not every effort was a rousing success but attempting to … [Read More...]
If You Build It, Will They Come? How Two Large Fall Shows Are Forging Ahead
As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Join this interactive webinar to learn how organizers of two very large events—one a trade association and the other professional—are tackling, … [Read More...]
The Future of Face-to-Face is Cloudy
I am getting a little overwhelmed by the many predictions that so-called experts are sharing about the future of face-to-face meetings. The range of opinions--from wild optimism to frightening pessimism--is exhausting to wade through. The news cycle of 24/7 pandemic coverage, conversation and debate … [Read More...]
Webinar: Monetizing Your Virtual Conference When Competing with Free
PCMA is hosting a free webinar on Wednesday, May 13, at 2 pm ET, featuring Dave Lutz and Lisa Block of Velvet Chainsaw Consulting. Webinar description: Monetizing Your Virtual Conference When Competing with Free Everyone and their brother is hosting webinars and virtual networking … [Read More...]
[Webinar] Mission Critical: How One Association Transformed its Live Event to Virtual in Record Time
This is not a typical story. The American Association of Suicidology's annual meeting had been growing steadily in recent years. When their reimagined conference couldn't take place in Portland, Ore., in late April, staff and volunteers went into overdrive to transition the physical meeting to a … [Read More...]
Monetizing Your Virtual Conference When Competing with Free
If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. We’re on content overload and it’s only going to get noisier as the pandemic lingers. The dynamics that we’re seeing impact … [Read More...]
