So much of our commonplace practices and conventional wisdom about learning is wrong. Educators have been talking about Bloom’s Taxonomy, critical-thinking skills, executive functions of the brain and HOTS — higher-order thinking skills — for more than five decades. However, those foundational learning principles have not transferred to most adult … [Read More...]
Follow The Leader Can Be A Dangerous Game When It Comes To Best Practices, Solutions And New Ideas
Do you remember playing follow the leader as a kid? We all stood in a line behind one child who was the leader. We followed that leader around the room mimicking every action s/he took. When the leader squatted and quacked like a duck, we squatted and quacked like a duck. When the leader skipped … [Read More...]
The Achilles Heel Of Association Leadership
One of the ironies of associations is that the strengths that led to their initial success may actually be detrimental to their ongoing growth. Most associations start with a group of passionate volunteers that serve in many roles. They are intricately involved in all the functions of the … [Read More...]
B2B Buyers Have Changed, Expos Haven’t
The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are … [Read More...]
Developing An Association Community That Evolves Into Action
Belonging precedes believing. It’s true for our association members. It’s true for our organization’s leaders. The ways we include or exclude others influences their thoughts and actions. It’s more than what we say or write. It’s how we invite others to join and belong, how we greet them, how … [Read More...]
Conferences Can Foster And Reclaim Authentic Conversations, Deep Connections And Transformational Community
One of society’s greatest paradoxes is that we have more connections today than we did in the past but there is less community and conversation. As a conference organizer, you can seed your annual meeting with experiences that nurture authentic conversations, deep connections and community. You … [Read More...]
Next Markets May Include Leveraging Opportunities Of Perennials
Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. We immediately jump to the generations following or before ours. Or those that will have the largest working and buying power. One of the growing markets that is often overlooked is the Perennial … [Read More...]
The Crisis of Connection
We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K. appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five-year study on loneliness that found more than 9 million people in the … [Read More...]
The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences
Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. You want to move from conference touchpoints to … [Read More...]
