Improving digital learning and amplifying conference content to a larger audience is a high priority for most conference organizers. With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras, an adviser … [Read More...]
Conference Purpose With Power And Participants Leads To Profitability
Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then what is it?) Now imagine someone asking your conference participants that question. How would they respond? I suspect they would say “Yes, of course it has a purpose!” Then they would launch into a … [Read More...]
If You Design Conference Experiences, Read This!
We design experiences for our customers. So why don’t we design experiences for ourselves? Have we missed the obvious? (I confess: I have!) As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Well, we can and … [Read More...]
Your Conference As A Giving Field
We are used to thinking of our conference and its planning process as a one-way transaction from the company to its customers. Sometimes we view the planning process as a backbreaking, arduous, life-draining experience. We may even dread working with a new conference advisory committee due to our … [Read More...]
The Market Shifts That Led to Commission Cuts
Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Marriott’s has already begun for most intermediaries. A 30-percent cut in one’s business model is a … [Read More...]
Three Core Conference Planning Tenets To Master And Skillfully Apply
Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? What is their capacity to see opportunities in the mist of change? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles … [Read More...]
Lather Up Curiosity, Rinse, Repeat!
Children are curious creatures. They explore, question and wonder, often through play. In this context, they learn. We are naturally inclined to learn new things; thus reaping curiosity’s benefits. From the moment we are born until we die, learning is hardwired into our brains. As adults, our … [Read More...]
How Do We Know Curiosity Killed The Cat? (Allegedly.)
Curiosity allegedly killed the cat. How do we know curiosity killed that cat? Were there any eyewitnesses to that crime? Did anyone hear strange cat calls? Did you see what curiosity was wearing? Do you know any reason why curiosity wanted to kill the cat? Were curiosity and the cat family, … [Read More...]
Ch-Ch-Ch-Changes: From Industrial Revolution Work Models To Knowledge Economy Models
Is your organization stuck in a 20th Century time warp and on the endangered list? Are its structures, business models and operations using outdated methods resembling a relic of the past? Or are your organizational work processes thriving in today’s increasingly hypercompetitive, fast-paced and … [Read More...]
