Meeting the Needs of Lifelong Learners

Our friends at Leading Learning/Tagoras are conducting a survey to help guide your association’s future learning strategy. We’re sharing this because Leading Learning has a great track record of doing high-quality research and sharing the insights with those participating in the survey. To contribute and learn about the trends that will have the most impact … [Read more…]

Recent Posts

Two Tensions Keeping Senior Event Professionals Up at Night

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only … [Read more…]

Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home, outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In … [Read more…]

Better Because We Will Be There

Many of our clients have had to navigate unchartered waters as venue contracts (that were secured years ago) are now being questioned and challenged by members in states that have adopted discriminatory and women’s health laws that go against the mission and values of the association. In response, we posted this article back in April … [Read more…]

APA Gathers in Washington

You belong here….was the theme of the American Psychological Association’s “more than just an annual convention” recently at the Walter E. Washington Convention Center. Our team had the opportunity to participate and observe both the in-person and virtual event as the post-Covid rebound continues. That theme manifested most successfully in: Intentional content and messaging delivered … [Read more…]

Configurable Conference Journeys

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. In his book, The Paradox of Choice, author Barry Schwartz writes: “Learning to choose is hard. Learning … [Read more…]

Improve Your Output by 10% with ChatGPT

With AI and ChatGPT on the rise, event professionals now have a helpful tool that can elevate efficiency and improve work quality —and you don’t need to be an expert to harness its potential. Over the past few months, I’ve tested out real-world applications for leveraging the power of ChatGPT. Here are three work tasks … [Read more…]

Five Smart Strategies for Post Pandemic Success

Last week I attended the National Speakers Association’s (NSA) Annual Meeting, Influence 2023.  As a 25+ year member of NSA, I was eager to see how they would weave in their 50-year anniversary and deliver on a promise to elevate the education and main room experiences. They did not disappoint. Below I’ve highlighted five strategies … [Read more…]

Five Qualities of an Exceptional Event Project Manager

  Our last post, Key Vendor Service-Level Expectations, explored how the events industry is managing through a significant loss of experienced talent. We shared some strategies to help close the gap and navigate this new normal. In the fast-paced world of event planning, strong project management from your key vendors is essential for success. Before … [Read more…]