5 Practices for Improving Concurrent Sessions February 22, 2024 by Sarah Michel Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will … [Read more…]
Time to Prune Your Sponsor Offerings February 1, 2024 by Dave Lutz A number of associations we work with have seen their annual convention exhibit space sales lag attendance, which has recovered since the pandemic. Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s … [Read more…]
Meeting the Needs of Lifelong Learners November 9, 2023 by Dave Lutz Our friends at Leading Learning/Tagoras are conducting a survey to help guide your association’s future learning strategy. We’re sharing this because Leading Learning has a great track record of doing high-quality research and sharing the insights with those participating in the survey. To contribute and learn about the trends that will have the most impact … [Read more…]
Two Tensions Keeping Senior Event Professionals Up at Night October 26, 2023 by Dave Lutz According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only … [Read more…]
Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide October 2, 2023 by Sarah Michel This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home, outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In … [Read more…]
Better Because We Will Be There September 12, 2023 by Sarah Michel Many of our clients have had to navigate unchartered waters as venue contracts (that were secured years ago) are now being questioned and challenged by members in states that have adopted discriminatory and women’s health laws that go against the mission and values of the association. In response, we posted this article back in April … [Read more…]
