The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unless you’re the International … [Read More...]
When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen
Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to … [Read More...]
Four Personalization Strategies Conferences And Associations Can Adopt From Education
Let’s separate reality from fiction regarding personalized conference experiences and personalized learning. Fact: Meeting professionals and conference vendors frequently confuse personalization with configurable conference experiences. They are not the same thing. Fact: Conference planners … [Read More...]
10 Ideas for Improving Your Pay-to-Play Conference Presentations
There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. The seventh of the TED Commandments — “Thou shalt not sell from the stage: neither thy company, thy goods, thy writings, or thy desperate need for funding; lest thou be cast aside into outer … [Read More...]
A Cautionary Word From Research About Personalization
Personalization—it seems to be the 2017 buzzword for nonprofit associations and conferences. Everyone seems to be talking about it like here and here. Yet, personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, … [Read More...]
Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings
Do you ever feel caught between a rock and a hard place regarding your association’s education programming? For years, you’ve offered education to your constituents to meet industry or profession CE requirements. You’ve kept detailed data on content alignment with obligations, program and speaker … [Read More...]
Flourishing Conference Professionals Lead With Purpose
As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They grow into purpose leaders that influence others with a shared vision and purpose. They evolve into meaning-machines. They design conference experiences that become meaning-making … [Read More...]
What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers?
The world has drastically changed in the past several decades. But most conference experiences have changed very little, if at all. They compete with the Internet to distribute content and deliver information. So what type of conference education are you serving your customers—shallow … [Read More...]
Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees
Most conferences offer some type of learning opportunities for their participants. From informal peer networking to roundtable discussions to formal expert lectures and panel discussions. The education opportunities abound. Traditionally, the goal of conference education is to deliver as much … [Read More...]
