Event Business Model

Revenue Growth, Attendee Value Proposition, KPI’s

VCC is best-in-class at interpreting and developing growth plans for increasing revenue from large annual conferences and trade shows. We’ve developed benchmarks and Key Performance Indicators (KPIs) for assessing financial performance for large annual conferences and across event portfolios.

Sponsor, Expo & Registration Revenue

  • Evaluate and assess current sponsor, exhibit and advertising performance.
  • Progressive advice for sponsorship inventory, pricing and packages.
  • Recommendations for exhibit booth pricing and sales strategy.
  • Registration fee pricing models – date fees, group plans.

P&L Analysis, Value Proposition

  • Expense category analysis; provide direction for improving the attendee value proposition.
  • Identify optimal gross margin.
  • Develop KPI’s for measuring future results.