Our Services

Business Improvement Plans for Annual Meetings & Trade Shows

VCC is the leading choice for event organizers interested in growing or transforming their major in-person events. We provide expert advice for designing premium education and networking experiences that drive loyalty and revenue growth. With a laser focus on the attendee experience, the VCC team thoroughly studies and benchmarks your business model and value proposition. We provide custom recommendations for short and long-term improvement plans.

VCC is comprised of a team of industry experts who are change agents for where conferences and tradeshows need to evolve. Most of our consulting projects fall into these categories:

Our ideal clients have events with many of these attributes:

  • The event has high visibility and strategic importance.
  • Attracts 2,000 or more participants.
  • Attendance and/or revenue are flat or declining, or there’s a potential for high-growth.
  • The program hasn’t evolved much over the past 5 – 10 years.