Who We Are

About Us

Velvet Chainsaw Consulting (VCC) is the leading choice for conference and trade show organizers looking to grow or transform their major face-to-face programs. We provide expert advice for designing premium education and networking experiences that result in increased loyalty and revenue. With a laser focus on the attendee experience, the VCC team will study every aspect of your business model and value proposition. We customize our recommendations for each client project.

VCC is comprised of a team of industry experts who are change agents for where conferences and tradeshows need to evolve. Clients engage us for large projects to solve these problems:

  • Improving attendee acquisition & loyalty (including next generation participants)
  • Differentiating with premium learning experiences
  • Fostering more connections & community
  • Increasing exhibit/sponsor sales & value

We’d welcome an opportunity to chat with you to better understand how you’re tackling these issues and determine if VCC would be a good fit.

Call us: (330) 348-7327
Email us: info@velvetchainsaw.com


Our Team

I like to refer to our employees as the Justice League for Conferences. The Velvet Chainsaw team has been hand-picked and assembled to raise the bar for face2face meetings. Each employee is an expert, innovator and agent for change in one or more areas of conference success. When combined, these skills (aka – super powers) come together to provide holistic improvement recommendations for our clients. All of our team members consult, write and speak/facilitate. None of them wear masks, fly or bend steel.

Dave Lutz

Dave Lutz

Conference Biz Models, Strategy, Meeting Technology

Sarah Michel, CSP

Sarah Michel, CSP

Conference Networking, General Session Content Design & Delivery, 1st Timer Experiences

Lisa Block

Lisa Block

Conference Purpose, Live Event Design, Change Agent

Michele Frania

Michele Frania

Data Cruncher, Collector of Attendee Insight, Champion of Client Deliverables

David Beckett

David Beckett

Conference Metrics, Meeting & Travel Technology, Actionable Insights