Three Tips for Conference Sponsorship Pricing

Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection.

Attributes of Effective Sponsorship Inventory Include:

• Choice — attendees should be able to opt-in or opt-out. If the sponsorship is forced on them, ROI will not be achieved for the sponsor, organizer or participant.
• Do or Feel — attendees should be able to interact with, consume, share or appreciate the sponsorship activation. Some of the more innovative sponsorships will align with the passion or values of the attendees.
• Mattering — participants should get something out of this: They may be entertained, educated, surprised, awarded, helped, satisfied or become more connected. Mattering can include attendee experience enhancers like a charging station, free Wi-Fi, food and beverage offerings or a give-away that attendees value.