Exactly who are Millennials?
Well, the answer depends on who you ask. Defined as much by mindset as by birth, Millennials are those molded by cultural norms, demographics, the economy, parenting styles and more importantly, the Internet. These 18-29 year olds have begun to forge their generational traits as change-embracers, confident, liberal, self-expressive and upbeat.
So why do Millennials matter? This age group is more than 80 million strong, with an unyielding purchasing power. They have strong political influence, access to knowledge and information on an unprecedented scale and are empowered by technology. If you’re in this for the long haul, you have got to figure out how to attract them and earn their loyalty.
Here are eight tips to consider when attracting Millennials to your next tradeshow:
Read the full post Eight Tips For Attracting Millennials To Your Next Tradeshow at the TSNN Blog.