Author: Dave Lutz

Time to Prune Your Sponsor Offerings

A number of associations we work with have seen their annual convention exhibit space sales lag attendance, which has recovered since the pandemic. Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s … [Read more…]

Meeting the Needs of Lifelong Learners

Our friends at Leading Learning/Tagoras are conducting a survey to help guide your association’s future learning strategy. We’re sharing this because Leading Learning has a great track record of doing high-quality research and sharing the insights with those participating in the survey. To contribute and learn about the trends that will have the most impact … [Read more…]

Two Tensions Keeping Senior Event Professionals Up at Night

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only … [Read more…]

Configurable Conference Journeys

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. In his book, The Paradox of Choice, author Barry Schwartz writes: “Learning to choose is hard. Learning … [Read more…]

Key Vendor Service-Level Expectations

Key vendors who service the events industry lost a great deal of experienced talent during the pandemic and they haven’t fully restaffed. Here’s how event organizers can ensure they are still getting the service they require. Catering and convention services managers, AV/production project managers/producers, general service contractors, and housing and registration service providers — these … [Read more…]

Putting Plan B into Play for Your Main Stage

Last fall, two of our consulting clients were scheduled to have their annual conferences in Orlando. In late September, Hurricane Ian pummeled central Florida, triggering a significant number of flight cancellations. Group No. 1 had no choice but to cancel its in-person event. Fortunately, this association had already planned a digital version of the conference … [Read more…]

Anti-Discrimination Resources for Associations

IStock Photo by Bulat Silvia Last year’s Supreme Court ruling that repealed Roe v. Wade, leading to some states legislating restrictive access to reproductive rights, are considered discriminatory practices to a growing number of professional associations. Some associations and meeting organizers are reevaluating their site-selection requirements for future meetings as well as how to mitigate … [Read more…]

Betsy Bair to Retire from VCC

  Betsy Bair, Vice President, Strategic Narratives at Velvet Chainsaw, will retire as of March 31, 2023. For the past seven years, Betsy has been instrumental in project managing many of VCC’s most complex client engagements. Her passion for studying and learning the business of each of our clients is unparalleled. Betsy is a client … [Read more…]

Event Planning Has Risen in the Ranks of Most Stressful Jobs

Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed. According to a study by the World Scholarship Vault, event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023. Meanwhile, nearly every article … [Read more…]

David Beckett Joins the Velvet Chainsaw Team

We are extremely excited to welcome David Beckett, Vice President, Business Model & Performance to the Velvet Chainsaw Consulting team! To me, this is kind of like getting the band back together! I had the privilege to hire and work closely with David at Experient as well as when I was on the board of … [Read more…]