The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing Influencer Marketing Hub, which specializes in producing content in the social media and influencer marketing … [Read more...]
Using Gamification As A Crowdsource Channel To Improve The Conference Experience
Gamification is catching more attention in conference and expo circles. Typically, conference organizers will create a game within the context of an event to increase attendee exposure to a product or service. Gamification is often used to shine a light on sponsors and exhibitors. Things like "Visit these exhibitors and get your passport stamped for a chance to win a free...." While gamification might trigger more traffic, eyeballs or clicks, opinions vary on whether it's generating … [Read more...]
A Behind The Scenes Look At Small Business Events [Infographic]
Is Your Association Taking Advantage Of The Three Stages Of Social Commerce
I suspect that your association has taken advantage of eCommerce. It's probably how all of your organization's online transactions occur. But has your organization leveraged sCommerce? Defining Social Commerce (sCommerce) Social commerce is the use of social networks in the context of eCommerce transactions. It involves using social media that supports social interactions and user contributions to assist in the online buying and selling of products and services. ~ Wikipedia Yahoo was the … [Read more...]
Millennials Favor Texting, Do Not Value Email
Did you know that texting is the number one form of writing today among Millennials? Some may guffaw at the thought of texting as a form of writing. Purists scream that young people today don't know how to write, spell or use proper forms of grammar. Texting Is Writing Says Research Michigan State University Writing Professor Jeff Grabill would disagree with those last two anti-text thoughts. He has a different perspective on texting. Grabill's research, Revisualizing Composition: … [Read more...]
Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines
We've come a long way, baby! ~ Loretta Lynn The times they are a-changing. ~ Bob Dylan The catch-phrases are abundant that our world and work continues to evolve. The Ever-Evolving Conference Speaker Contract Nowhere is this evolution more evident than some conference speaker contracts. I have personally seen a change in some conference speaker agreements that I sign. I am often now required to do more than just show up and present. I'm being asked to blog on the event, create … [Read more...]
Social Media, Social Technology Tools And Social Learning For Your Conference
OK, I admit it. I'm an information junkie! I'm addicted to learning new information. Learning, My Drug Of Choice Learning is my drug of choice. I get a high when my internal light bulb flashes. With each aha, my body is flooded with endorphins. I consume hordes of information on a regular basis. I love reading non-fiction and self-help books. I read stuff from a variety of fields on purpose. That's how I get new ideas and spark my creativity. And with the arrival of the internet and social … [Read more...]
Conferences Should Mirror These CEO Employee Expectations
1,700+ CEOs in 64 countries identified collaboration, agility, mining connections and relationships, and innovation through partnering as the top critical traits that their employees need today. According to CEOs, the top four personal characteristics most critical for employees success were: collaboration, communicative, creative and flexible. CEOs seek employees who will thrive in an open environment. How many of your conference education sessions allow attendees to learn more about, … [Read more...]
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