For centuries, explorers and those sailing the sea have relied on the North Star, or Polaris, to navigate. Long before the advent of the GPS, the North Star provided a distinctive visible position to true north. Travelers used its bright light as a guide to ensure they were voyaging in the right direction. Sailors adjusted their rudder and sails to align with it. It helped them steer and find their way through unexpected storms, turbulent winds and rough monster waves of unforeseen … [Read more...]
Conference Purpose With Power And Participants Leads To Profitability
Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then what is it?) Now imagine someone asking your conference participants that question. How would they respond? I suspect they would say “Yes, of course it has a purpose!” Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers. However supporting a good … [Read more...]
Flourishing Conference Professionals Lead With Purpose
As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They grow into purpose leaders that influence others with a shared vision and purpose. They evolve into meaning-machines. They design conference experiences that become meaning-making opportunities for their participants. And they make their planning teams’ work important. Not clichéd or trivial. Critically important to their customers’ needs. (Hat tips Dr. Henry Cloud’s … [Read more...]
Four Stupendous Strategic Steps You Should Practice Regularly
One of the biggest challenges we face—especially nonprofit association and conference professionals--is spending adequate time thinking. For some reason, we believe that doing is better than thinking. When we do something, we seem to make progress. Well, at least that’s what we tell ourselves. When we think, there doesn’t seem to be any forward movement. We’ve not checked anything off of our task list. So we believe that spending time thinking is unproductive. Poor Strategy Well Executed … [Read more...]
Ten Ways Conference Professionals Can Gain Credibility And Increase Their Strategic Value
Are you looking to gain credibility? Do you want to climb the career ladder? Do you want to be seen by your executives as a leader who can add strategic value? Sure you do. And if you’re like most, you want to do this now. You don’t want to wait 10-20 years before people respect you. The Credibility Equation Leadership and catalyst guru Brad Lomenick has identified a theory for credibility: C = T x (E+E) Credibility = Time (multiplied) by Experience + Expertise Whether you’re a new … [Read more...]
Escape Your Conference Comfort Zone To Become Happier And Smarter
Conference organizers, whatever scares you when planning your event, plan to do it now! That’s right, run to your fear and escape your conference comfort zone! Why? Busting out of your conference comfort zone leads to a longer, happier, smarter life with increased confidence, gratification and satisfaction, to paraphrase author Ken Budd. Boredom Kills Too much monotony in your conference planning strategy can actually decrease your life expectancy. That’s right! Doing the same thing, … [Read more...]
Crank Up Your Conference Emotional Intensity With Bright Lights
Forget about turning down the lights to set the mood for your opening general session. Why? It’s the perfect way to disengage and dial back your attendees’ emotions. If you want to emotionally connect and increase your audience’s emotional intensity, a University of Toronto study says you need to turn lights up bright! Bright Lights Arouse Intense Emotions Conventional wisdom says that sunny days can brighten our moods. While cloudy, rainy days can bring us down. However, this new … [Read more...]
Too Many Meeting Professionals Are Bored With Work
Are you part of the 87% of workers that are bored at work? According to Gallup, the bulk of employees, 63% are not engaged at work. They lack motivation and are less likely to invest initiative in organizational goals or outcomes. 24% are actively disengaged. They are unhappy and unproductive at work. And their negative attitudes are contagious as they spread to their co workers. Avoid Automatic Pilot A brain that is in automation is a bored, unengaged brain! Meeting professionals … [Read more...]
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