Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Security is Expensive, but Critical Conference organizers are generally unaware that last year most event-technology software companies lost three or more months of future development time to focus instead on compliance … [Read more...]
How Is Your Association Using Learning Technologies?
Improving digital learning and amplifying conference content to a larger audience is a high priority for many clients we consult with. With the advent of DIY solutions, business models that include sponsorship and the strategic alignment of reaching a global audience, we’re seeing an increased focus on expanding the impact of digital learning. If you work for a membership organization, whether or not you use technology to deliver or enhance your learning products, we’re asking for your … [Read more...]
Ten Criteria for Vetting Event Technology Solution Providers (Updated)
Over the past decade, there have been significant upgrades and newcomers in the event technology space. These solutions claim to increase revenue, streamline processes, drive attendance, improve the attendee experience, provide data/insight and/or deliver ROI. There are several hundred event technology providers competing to win your business. When you consider varying pricing structures, functionality, and built-for-purpose options, choosing the best solutions is no easy task. How’s an … [Read more...]
Implicit vs. Explicit: Beyond the Badge Mass Personalization
Whether your data capture and personalization efforts are implicit, explicit or a combination, it’s critical to develop a rubric. When combined with behavioral data, paths for mass personalization will emerge. Many associations are at the beginning of this journey and will learn much from internet commerce best practices. My Big Move Late last year, I made the big move from a lifetime in Ohio to sunny Orlando. Our new home needed a bit of TLC so I’ve been doing a lot more online research … [Read more...]
Juice Up Your Conference App
It's time to juice up your attendees' conference experience with a mobile app. The best built-for-purpose conference apps provide a seamless and user-friendly experience that can be customized by the attendee. Conference Mobile Apps Here To Stay Built-for-purpose conference apps have hit the fast-follower stage. In fact, most major conferences are in their second or third year of implementing this attendee-centric tool. The quickly changing app landscape, however, means everyone can … [Read more...]
Do Not Let Your Legacy AMS Kill Your Conference
Here’s a newsflash for your IT department: Technology that is built for purpose (registration, expo sales, speaker management, etc.) does not need to integrate with your legacy association management system (AMS) in order to be implemented. Read that again! It's true and something you need to understand before your AMS kills your conference. Your Customer Versus The AMS Your association has invested a ton of capital in your AMS, the enterprise application for managing your business. When … [Read more...]
The Six Beatitudes Of Technology For Meetings
I am a firm believer that the proper application of appropriate meeting technology is a corner stone of today's successful meetings and events. The world has changed. Our customers have changed. Yet our conferences and meetings are institutionalized systems that have remained stagnant. Blessed Are Those... The following beatitudes are suggested ways to help meeting professionals make the right choices when it comes to incorporating technology tools in their conferences and events. 1 … [Read more...]
Would You Like Fries With That Booth?
Attendees are changing the way they plan and consume trade shows. If you’re still using static PDF floor plans and exhibitor listings, you’re missing out on the opportunity to upsell — and to connect buyers and sellers. According to research conducted by CEIR (Center for Exhibition Industry Research), nearly 75 percent of young professionals (40 years old and under) create a must-see list of exhibitors before coming to a trade show. That staggering percentage has opportunity — and … [Read more...]
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