Does customer service belong on social media or not? As the debate continues, take a look at how social media customer service may evolve over the next year within the hospitality industry. Image compliments of Best Hospitality Degrees … [Read more...]
3 Social Media Take-Aways From #pcmapower
The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say. 1. Connect with people not programs. Put people first, not your conference. Stop creating bland and sterile communications. Give us someone specific to … [Read more...]
Revamping Your Conference Social Media Strategy
Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again In the past few months, Facebook has dramatically changed how company page posts appear in our newsfeed. Organic post reach and engagement have dramatically declined. Unless your organization ponies up for paid … [Read more...]
Four Blissfully Easy Ways To Use Social Media For Your Events [Infographic]
According to Joinin (formerly Eventility), events and social media are a match made in heaven. Take a look at their infographic to learn why. … [Read more...]
Everything You Wanted To Know About Creative Commons And Photos Infographic
How To Attribute Creative Commons Photos by Foter What tools do you use to source creative common images? … [Read more...]
Using Gamification As A Crowdsource Channel To Improve The Conference Experience
Gamification is catching more attention in conference and expo circles. Typically, conference organizers will create a game within the context of an event to increase attendee exposure to a product or service. Gamification is often used to shine a light on sponsors and exhibitors. Things like "Visit these exhibitors and get your passport stamped for a chance to win a free...." While gamification might trigger more traffic, eyeballs or clicks, opinions vary on whether it's generating … [Read more...]
The Extraordinary Social Media Event Marketing Guide Infographic
Having a social media plan for your next event is critical to your success. It shouldn't be an afterthought or something only your attendees use. Here's an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It's taken directly from Marketo's free Definitive Guide to Event Marketing (in case you missed it.) What success have you had using social media for your events? What tips do you have for those implementing social media for their conferences … [Read more...]
Visual Social Media Rules! Tips To Leverage Visual Social Media [Infographic]
We dream in images. We think in images. We speak in images. Images are the currency of our brains. Is it any wonder that we are drawn to visual social media? Take a look at this infographic from SociallySorted.com What tips would you add to this list about using visuals in social media? Why do we like lists so much? … [Read more...]
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