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Velvet Chainsaw

Helping Improve annual meetings, conferences and education.

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365-Day Conferences Are Unrealistic

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We’ve been hearing it for years. Conference organizers have been on a quest to create a 365-day community around their big annual event. As a result, industry education sessions and event technology products have adopted the year-round concept and branding. But there’s a problem, attendees and exhibitors aren’t falling in line. They’ll give you their attention for a limited time and then move on with their pressing priorities. They’re not interested in 365. They’re interested in solving … [Read more...]

Is Your Association Taking Advantage Of The Three Stages Of Social Commerce

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I suspect that your association has taken advantage of eCommerce. It's probably how all of your organization's online transactions occur. But has your organization leveraged sCommerce? Defining Social Commerce (sCommerce) Social commerce is the use of social networks in the context of eCommerce transactions. It involves using social media that supports social interactions and user contributions to assist in the online buying and selling of products and services. ~ Wikipedia Yahoo was the … [Read more...]

Social Media And Events Continue To Grow: 2012 Research

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Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that's gone rad and part of the norm. 2012 Interesting Social Media Stats For Marketing And Events Here are some interesting 2012 social media stats comparing business … [Read more...]

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