Free-Agent, Lisa Block, Joins Velvet Chainsaw

While many have been focused this winter on who is going to land free agents like Bryce Harper or Manny Machado, Lisa Block inked a deal to join the Velvet Chainsaw Consulting team!

Lisa will join our team just in time for opening day – April 2, 2019 – as Executive Vice President, Conference Strategy & Design.


Lisa is one of the most respected, innovative and experienced event strategy professionals in the majors. Since 1991, she has been responsible for growing and innovating the Society for Human Resource Management’s (SHRM’s) event portfolio. During her tenure, the Annual Conference (SHRM’s signature event) has grown to attract over 22,000 participants and more than 700 exhibiting companies.

Leader and Mentor

As Vice President of Events at SHRM, Lisa led a highly-skilled team of 15 professionals who were responsible for pulling together every facet of SHRM’s brand-defining event portfolio. Always pushing the envelope, the SHRM team earlier this month successfully designed SHRMLive, a virtual event attracting over 7,000 participants.


Over the years, Lisa has been very active with the Professional Convention Management Association (PCMA) where she served on numerous committees and as Board Chair. In 2013 she was awarded PCMA’s highest honor for lifetime achievement. She has also served on ASAE’s Meetings and Expositions Council and as an adjunct member of the ASAE Board of Directors. Lisa was inducted into the Inaugural Washington, D.C. BizBash Hall of Fame and has been named a featured Changemaker by MeetingsNet.

Personally, I’ve been a big fan of Lisa’s! I admire her strategic mind, innovative ideas and leadership qualities. We’ve known each other for over 20 years and have successfully worked together on several consulting gigs and industry presentations. I’m confident that she will add tremendous value to our client projects and recommendations. Lisa will work from her home in Washington, D.C.

Please join me in welcoming Lisa to the VCC team!

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  1. Sallee Pavlovich says:

    Congratulations Lisa! What great news… wishing you the very best.

    1. Lisa Block says:

      Thanks Sallee! I appreciate it.

  2. Judy Larson says:

    Congratulations, Lisa!!

    1. Lisa Block says:

      Thanks Judy! Hope our paths will cross again soon.

  3. Congratulations Lisa! The Velvet Chainsaw Team is fortunate to have you on their team.

    1. Lisa Block says:

      I’m really excited join the team. Thanks Tony.

  4. James Parker says:

    The Velvet Chainsaw Team has just landed the number one Free Agent out there. Way to go Lisa!!

    1. Lisa Block says:

      As a huge Digitell fan, thanks for your support! Lisa

  5. Brad Weaber says:

    Congrats Lisa and Dave!

    1. Lisa Block says:

      Thanks Brad! It will be a great adventure.

  6. Sue Pelletier says:

    I can’t imagine a better addition to the VCC team! Congratulations to all.

    1. Sarah Michel says:

      Thanks Sue! We’re very excited!

    2. Lisa Block says:

      Thank you Sue!

  7. Richard B. Green says:

    What wonderful news….I know that you will enjoy this next chapter as you help clients achieve higher engagement during their face to face events !

    1. Lisa Block says:

      Thanks so much my friend! You have been there from the beginning, hope we can find something to do together in this next chapter! Cheers.

  8. Debbie Smith says:

    Congratulations VCC, this is a home run! Enjoy the adventure Lisa

    1. Lisa Block says:

      Thank you Debbie!

  9. Steve Loerwald says:

    Outstanding. VC is fortunate to have you on their team. Good Luck with your new opportunity, and you can add some stories….I read the blog. You will have even more!….and VCC- this was a good signing!

    1. Lisa Block says:

      Thanks Steve! But no one has better stories than you! I’ve learned from the best.

  10. Curtis Midkiff says:

    Lisa is the best in the business!!

    1. Lisa Block says:

      Thanks Curtis. Can’t wait to hear about your next move!

  11. Tammy Finnell says:

    Congratulations! I look forward to following you on your next adventure. You taught me everything I know about this industry and I am forever grateful!

    1. Lisa Block says:

      Thanks Tammy! You know the Short family is very dear to me!

  12. Sara Costello says:

    Go Lisa! This article is a great tribute to your work and it will be exciting see what comes next. Congrats to you (and lucky for them!)

    1. Lisa Block says:

      Thanks Sara! Hope all is well

  13. Keith Greene says:

    No one deserves more happiness and success than you, Lisa. Congratulations!

    1. Lisa Block says:

      Thanks Keith. You are too kind!

  14. David Posey says:

    Congrats on your next chapter, Lisa.

    1. Lisa Block says:

      Thanks so much. It has been great so far!

  15. Lisa is a mighty impressive and complementary expert to join your already innovative David Lutz – kudos to you both 🙂

    1. Lisa Block says:

      Thanks so much. It’s been terrific so far!

  16. Valerie Sumner says:

    Lisa – Thrilled for you! What a perfect match – and exciting next chapter ahead…
    Hope to see you soon…
    All the best – Valerie

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