Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy. Still, very few … [Read more...]
How to Improve Your Call for Presentations Process
When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Associations value member input. One-third of these organizations accept 60 percent or more of the proposals, indicating either a low number of submissions or very forgiving quality filters. About 62 percent close off submissions eight months or longer before the conference. These … [Read more...]
Ninja Moves for Improved Conference Session Marketing
Better session copy helps put butts in seats! As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. In 2013, we partnered with Tagoras on a research project and produced The Speaker Report. 48 percent of the 120 conference/education … [Read more...]
Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect
This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. Results from a recent CEIR study bolster that … [Read more...]
The Conference Lecture Paradox
When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Many attendees swear they learn a lot from those subject matter expert speeches. It’s a paradox. Attendees flock to general sessions and breakouts to hear a lecture. Yet science says they retain very little from it. Same goes for panels, but that's another post. Hat tips to authors Thom and Joani Schultz for their writings about learning … [Read more...]
Creating Sticky Learning To Combat Our Illusion Of Knowing
Much of what we take for gospel about how to learn is wasted effort. Learning is grossly misunderstood. The most effective learning strategies are counterintuitive. We believe that attending education and listening to a presenter leads to learning. Just give me the crib sheets, the list of tips, the high level takeaways and I have it. It's easy and I don't have to work for it. So instead we fleece them. We give them what they want even though it doesn't lead to job … [Read more...]
Encourage Conference Experiences That Lead To Practice-Rich Lives Not Knowledge-Rich Brains
Your conference doesn’t have to be the place that only offers expert lectures. It doesn’t have to only offer authorized, approved speeches. Or one-way monologues and panel dialogues. You have the opportunity to pave the way for rich, two-way, peer to peer dialogue. You can create education offerings that provide time for audience elaboration, discussion, doubts, push back and questions not just passive listening. Those conversations lead to ownership of takeaways and authentic … [Read more...]
Do Your Suppliers Habitually Skip Out On Your Conference Education?
Do you know where your suppliers are? Seriously, do you? Are they attending your conference education? Or just hanging around for the networking and social events? Side-by-Side Learning Should Be a Must for Suppliers The home page of the Meetings Mean Business website sums up the coalition’s main message: “Great things happen when people come together. Face-to-face interaction is the platform where deals are struck, relationships are forged, and ideas are generated.” But are those of us … [Read more...]
- 1
- 2
- 3
- …
- 16
- Next Page »
