VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team! To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage and amplify their conference stories. She also comes with significant expertise in medical meetings and the complex … [Read more...]
Bill MacDonald Joins the Velvet Chainsaw Team
We’re excited to welcome Bill MacDonald, Vice President, Analysis & Insights to the Velvet Chainsaw Consulting team starting November 2, 2015. VCC will now a team member in Michigan. Having our roots in Ohio, Michigan is public enemy #1. I had to set aside my emotions on this choice and make the rational decision of hiring for talent and VCC’s future. For the last 18 months, Bill headed his own practice analyzing and providing recommendations for optimizing strategic meeting management … [Read more...]
Follow Your Dreams – A Bitter/Sweet Day at VCC
We’re very blessed to have an incredible team here at VCC! But, today marks the final (official) day of one of our MVP’s, Donna Kastner. Donna is a go getter! Prior to joining us, she developed a business/community concept called Retirepreneur. (Pretty cool, right?) She’s leaving our company so that she can invest more of her time making her vision a reality. While she bootstraps, Donna will be doing some freelance work for Experient, Cvent and VCC. Publicly, I’d like to thank Donna for … [Read more...]
Weird And Wacky Reasons Why Your Brain Craves Infographics
Yes, it's true. It's an infographic about infographics. And it's animated and interactive. Neo Mam Studios may not be the first agency to have this idea, but what they've come up with is beautifully designed and brilliantly executed. An online experience built with HTML5 and CSS3, you can check it out in all its interactive glory here. Seriously, go check out this really cool, animated infographic! … [Read more...]
Gratitude, Holiday Tables And Mercy
The holidays are a time of traditions. Macy's has a Thanksgiving parade. Washington DC has the national Christmas tree lighting. A former boss decorates her yard in honor of the Jewish Festival Of Lights-Hanukkah. Another holds her annual Winter Solstice Snow Party. During the holidays, the Velvet Chainsaw Consulting team turns to thanks and gratitude. We are extremely grateful for your continued readership and support. We wish you and yours a joyful season and fantastic New … [Read more...]
Association Virtual Event Strategy Benchmarking
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. - Ferris Bueller Virtual event strategies are evolving fast too! First, many tried to monetize them (instead of viewing them as a campaign). Next, quite a few associations embraced hybrid as their future. Now we’re seeing a trend emerging with scheduled replays. But do any of us know what’s working best or what the future holds? We Need More Data Luckily, our friends over at Tagoras are going to … [Read more...]
Five Fears That Keep You From Accomplishing Amazingly Awesome Stuff
If you’re an association executive or conference organizer, you know where you stand within your organization. Deep down, you desire to be and do more. No, your drive is not greed in disguise. Nor is your drive selfish in nature. It’s actually a noble drive as you want to make a difference. Your drive is rooted in the desire to do something significant, help others and be a positive influence on others. The Fear Factor Too many leaders step back from real triumphs. We become frustrated … [Read more...]
Donna Kastner Promoted to Vice President
I’m excited to announce that Donna Kastner has been promoted to VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting! Donna’s contributions to our client consulting projects and innovation have grown steadily since joining our team two and a half years ago. Most notably, she’s led the charge for progressing our consulting muscles in the area of sponsor growth strategies for our clients. Donna has successfully run point on some of the largest consulting gigs that we’ve … [Read more...]
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