Tag: event

Can Your Conference Really Be Personalized?

It seems to be a regular part of our normal life today — the personalization of content, programs, products and services. Yet, our conferences still serve up generic content for the masses. We Notice When Personalization Is Absent Recently I observed an annual conference committee meeting of a major association. Staff and volunteer leaders were … [Read more…]

How Predictable Is Your Annual Conference?

Has your annual conference become predictable? Do attendees show up to the general session late because they know it starts with business for 20-30 minutes before the keynote? Predictable Meetings, Routine Conferences Predictable: behaving in a way that is expected and can be predicted; can be prophesied; can be foretold; to declare or indicate in … [Read more…]

Using Social Media To Generate Conference Attendee Registration

“This year we are going to start engaging with more people via social media,” your boss says at the staff meeting. “We’re going to have a conference blog, a Twitter feed, a conference Facebook page and a Linkedin event. And I need each of you to contribute some weekly content.” Hearts drop. Eyes roll. Some … [Read more…]

Top Seven Conference Functions Easily Leveraged By Social Media

Your conference’s social media presence is worthless unless you do something with it. It isn’t enough to have a conference blog, an event Facebook page, a conference YouTube channel, an event Twitter profile, a LinkedIn event or a multiplicity of other outposts in social media. Ok, perhaps it’s better than not having a presence at … [Read more…]

Event Organizers: Chief Storytellers And Liars

You are a liar. At least Seth Godin thinks so. In Seth Godin’s book, All Marketers Are Liars, Godin claims that marketers lie to consumers because consumers demand it. He says that customers don’t really need an organization’s products and services. They buy them because they want what the organization sells, because of the way … [Read more…]

Meeting Site Selection Cheat Sheet: Logistics

While a journey is a road, not a destination, most meetings are about the destination not the road. Choosing the right destination is critical to a meetings’ success. Effective meting professionals focus on two key factors in the site selection process: Foretelling an organization’s meeting requirements and Evaluating a potential site’s ability to meet those … [Read more…]

Meeting Site Selection Cheat Sheet: Attendee Perspective

Location, location, location. Three of the most important words in a meeting professional’s repertoire. The selection of a city and venue is a critical factor in the success of a meeting. Choose the wrong city and your potential attendees may not register. Choose the wrong venue location (airport, downtown, resort or suburb) and your attendees … [Read more…]

I Can’t Get No [Conference] Satisfaction

I can’t get no conference satisfaction, I can’t get no conference satisfaction, ‘Cause I try and I try and I try and I try. I can’t get no, I can’t get no. When I’m sittin’ in your session and a man comes on the stage he’s tellin’ me more and more about some useless information … [Read more…]