Using Content Marketing To Grow Conference Attendance

Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference.

Here’s a rundown of his video if you want to fast forward to a specific area.

00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference
01:00 – What Is Content Marketing?
02:07 – How To Use Content Marketing To Grow Conference Attendance
03:39 – Tips For Creating Content For Your Conference Marketing
06:59 – For More Information On Content Marketing

Video edited from PCMA’s Convening Leaders 2012 Learning Lounge Live Chat Room video clip.

How does your organization use content marketing to grow conference attendance? What’s the most challenging part of content marketing for your conferences?