September 12, 2014 by Jeff Hurt
Are you whining about declining sponsorship dollars?
What are you doing to enhance your relationships with sponsors. And keep them close?
Velvet Chainsaw’s VP, Expo/Sponsor Sales & Activation, Donna Kastner, talks with PSAV’s The Intersection on increasing sponsorship value.
What are you doing to increase sponsorship value? What challenges do you face with your conference sponsorships?
Filed Under: Sponsorship & Exhibits
I would expand thinking to include more micro-sponsorship ™ (small business sponsorship). There are over 28 million small businesses in the U.S., many who would love to be introduced to sponsorship.
Julie:
Thanks for your comment and suggestion. I agree with you, having sponsorship options within reach of small businesses is smart. After all, that’s where most of the growth is happening today.
With that in mind, sometimes there’s more churn with smaller targets. Often the reason for churn comes down to fit. Will this conference deliver the audience this sponsor needs to reach? If the answer is YES, full speed ahead.
Donna
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