Conference Metrics That Matter July 24, 2024 by Dave Lutz “What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures. Not all metrics can give you the insights you need right now. Lagging indicators look at the past — the end results … [Read more…]
Streamlining Internal Communications July 17, 2024 by Dave Lutz Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. Some components of planning an association annual meeting involve multiple departments and competing priorities. Membership wants one thing; publications, marketing, and chapter relations, another. Having too many cooks in the kitchen — and no clear owner … [Read more…]
Know Thy Customer June 5, 2024 by Dave Lutz I’ve been a big fan of Customer Centricity, a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter. … [Read more…]
5 Practices for Improving Concurrent Sessions February 22, 2024 by Sarah Michel Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will … [Read more…]
Time to Prune Your Sponsor Offerings February 1, 2024 by Dave Lutz A number of associations we work with have seen their annual convention exhibit space sales lag attendance, which has recovered since the pandemic. Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s … [Read more…]
Meeting the Needs of Lifelong Learners November 9, 2023 by Dave Lutz Our friends at Leading Learning/Tagoras are conducting a survey to help guide your association’s future learning strategy. We’re sharing this because Leading Learning has a great track record of doing high-quality research and sharing the insights with those participating in the survey. To contribute and learn about the trends that will have the most impact … [Read more…]
