How Nonprofit Orgs Can Find Focus With Social Media In A 24-7 Networked Environment

While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, Facebook, and all the rest while still getting your work done?

Seasoned association executives and staff are having a challenging time shifting from the industrial age mindset of logic, certainty and confined restraints to the network gestalt of interaction, self-organization, unlimited potential and unpredictability. The secret to success is having a strategy of doing the right things rather than doing things right and embracing a networked mindset. Knowing your goal will help you to channel your energies on what’s most important to your industry, your organization, and your members.

On July 13, 2010, I gave the following presentation, Finding Focus In A 24-7 Networed Environment for ASAE’s Small Staff Assocaition Online Conference. (Slides have been modifed slightly.) Most of the concepts discussed in the PPT apply to for-profit companies as well.

What social media tips would you add to this list?