Conference Organizers Should Be Great CEOs: Chief Experience Officers! September 16, 2013 by Jeff Hurt What do conference organizers really do? They organize all the aspects of the conference experience. I believe that title—conference organizer–doesn’t serve us anymore. It doesn’t convey the right information as putting together logistics is like putting together quilt pieces without any plan. It’s just stitching pieces together and crossing your fingers that it will result … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference experience, conferences, event experience, Innovation, meeting planner, meeting professionals
How To Create A Bodacious, Mind-boggling, Unforgettable Conference Experience August 14, 2013 by Jeff Hurt Now, more than ever, conference organizers can’t continue to play it safe! Your annual conference is part of your organization’s brand experience. Most conference hosts and organizers understand the power of experience to inspire people and drive business growth. Yet few take the time to consider, plan and design an amazing conference experience. They just … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference experience, conferences, emotional experience, meeting planning best practices, unforgettable events, wow experience
Does Your Conference Promote The Wrong End Of A Telescope? May 10, 2013 by Jeff Hurt “How much are our attendees willing to pay?” It is a question that many conference hosts and organizers frequently ask when they begin planning their events. It’s like asking the question, “What topics do you want to hear at next year’s conference?” Instead of asking, “What’s keeping you up at night?” Challenge is that this … [Read more…] Filed Under: Event Planning Tagged With: , attendee, conference best practices, conference experience, conferences, experience economy, meeting experience
Does Your Conference Foster These Five Core Attendee Experience Principles? May 8, 2013 by Jeff Hurt The experience matters! It is one of the most (over?) used business phrases today. Most business professionals agree that the experience matters to consumers. As consumers, we even agree that our experiences with brands and organizations drive our future buying decisions. So why is it that most conference organizers do not focus on designing the … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference experience, conferences, experience economy, meeting experience