Three Detours That Derail Conference YES Decisions April 8, 2014 by Donna Kastner Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many more frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Your next move must be stellar to convert that “maybe” … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference niche campaigns, email marketing