August 12, 2010 by Jeff Hurt
Image by ~~Tone~~ http://www.flickr.com/photos/tonymangan/516680520/in/photostream/
Do you as an event or conference organizer plan scream machine roller coaster event experiences? Or ho-hum, obligatory amusement park train rides?
What do your attendees want in their conference experience? Do you even know what they want?
Do your attendees want a plain vanilla, flat-line experience? Or do they want something unforgettable with unexpected emotional twists? Or maybe they want a Golden Corral smorgasbord all-you-can eat buffet experience?
So what type of emotional experience are you planning?
The next time you are planning an event or conference, try this simple yet insightful exercise. It will help you view your event differently from a linear experience. You can view your attendees’ emotional peaks and valleys rather than a series of smaller chronological events.
Using the peaks and valleys graphical representation, consider these questions.
Once you have a peak and valley conference experience planned that you like, save that drawing. After the event, redraw your attendee emotional peak and valley experience based on the feedback you received. Now compare your pre-event graphic with the post event graphic. Where did you succeed in your conference planning? Where did you fail? What can you do differently next time?
How do you intentionally plan the emotional experience of your event? What tools do you use to guide the peaks and valleys of the experience?
Filed Under: Experience Design
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Great write up Jeff. I am in the process of putting together a significant event for next May and need all the help I can get.
Thanks for reading and commenting. Although as someone who presents on inspiration, I suspect you have this down!
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