The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences January 26, 2018 by Jeff Hurt Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. You want to move from conference touchpoints to conference customer experience journeys. And remember, … [Read more…] Filed Under: Experience Design Tagged With: , conference customer experience journeys, conference customer journey, conference experience leader, conference experrience, conference journey, conference owner, conference owner's guide, conference touchpoints, customer experience, event-customer-experience business
The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1 January 25, 2018 by Jeff Hurt Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. Sometimes they say, “Well, I’m not in charge of programming, content … [Read more…] Filed Under: Experience Design Tagged With: , conference customer experience journeys, conference customer journey, conference experience leader, conference experrience, conference journey, conference owner, conference owner's guide, conference touchpoints, customer experience, event-customer-experience business
The Conference Owner’s Guide To Customer Experience January 24, 2018 by Jeff Hurt Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Is it you or someone else? Or perhaps no one is considering the holistic experience of your conference customer? Are you functioning as a scheduler and executor of the conference with a divide and conquer mentality … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , conference customer journey, conference experience leader, conference experrience, conference journey, conference owner, conference owner's guide, customer experience, event-customer-experience business
