Implicit vs. Explicit: Beyond the Badge Mass Personalization August 19, 2015 by Dave Lutz Whether your data capture and personalization efforts are implicit, explicit or a combination, it’s critical to develop a rubric. When combined with behavioral data, paths for mass personalization will emerge. Many associations are at the beginning of this journey and will learn much from internet commerce best practices. My Big Move Late last year, I … [Read more…] Filed Under: Event Technology, Experience Design Tagged With: , behavioral data, conference best practices, event mobile apps, event technology, iBeacon, mass personalization
