The Four Cs Of Social Engagement: Social Media For Events

January 27, 2011 by

According to a recent study, 80% of American adults use the Internet. 75% belong to a social network. Our social media use is increasing and event organizers need to adopt new thinking, new directions and new strategies for event communications and engagement.

Here is the PPT from my presentation for Southwest Showcase jointly produced by International Association for Exhibitions and Events–Central Texas Chapter (IAEE-CTC), Meeting Professionals International–Texas Hill Country Chapter (MPI-THCC) and the Texas Society of Association Executives (TSAE).

During the presentation I shared:

  • The four Cs of social engagement
  • The four Cs of conference attendees
  • Developing a social media strategy by focusing on customers first
  • More than 20 free social technologies and tools that can be used for engagement before, during and after events.
4 Cs Of Social Engagement: Using Social Media For Your Event

View more presentations from Jeff Hurt.

What other social technology tools would you add to my list?

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7 comments
  1. Tweets that mention The Four Cs Of Social Engagement: Social Media For Events -- Topsy.com says:
    January 27, 2011 at 1:18 pm

    […] This post was mentioned on Twitter by Kerry Jo R., nancyrubin. nancyrubin said: RT @jeffhurt The Four Cs Of Social Engagement: Social Media For Events http://bit.ly/f8z30h […]

    Reply
  2. Jim Kelley says:
    January 28, 2011 at 12:53 am

    Some great insight perspective…I found it interesting that how much of the content, tools and principles you review can also be applied to ‘social media for building your brand’. In many ways an organizations events are their brand so it stands to reason that there would be significant overlap.

    Reply
    1. Jeff Hurt says:
      January 31, 2011 at 2:20 pm

      ‘@Jim
      Great point that the same principles, tools and content could apply to social media for building your brand. Thanks for adding it and also for reading!

      Reply
  3. January Finds for Social Meetings & Events « Tourism Land says:
    January 31, 2011 at 11:07 pm

    […] The Four Cs Of Social Engagement: Social Media For Events, also by Jeff Hurt: The focus here is on social engagement and developing a social media strategy (my favorite part!). It also has a great list of social media tools to consider using for your event. […]

    Reply
  4. Using Social Media in Meeting and Events « Sparkloft says:
    January 31, 2011 at 11:15 pm

    […] The Four Cs Of Social Engagement: Social Media For Events, also by Jeff Hurt: The focus here is on social engagement and developing a social media strategy (my favorite part!). It also has a great list of social media tools to consider using for your event. […]

    Reply
  5. Debra Askanase says:
    February 4, 2011 at 11:49 am

    Hi Jeff-
    This is the best summary of the different tools, angles, and reasons for using social media at events and conferences. The idea of publicizing the Twitter handles of the speakers is genius! (I spend so long tracking those down before conferences.) I have also set up Twitterfall at conferences in the lobby, and it’s a great way to welcome people as they check in by tweeting that they have arrived.

    There are also so many ideas in the slide deck that I haven’t heard of and want to explore – thanks for this great resource.

    Reply
    1. Jeff Hurt says:
      February 8, 2011 at 3:59 pm

      ‘@Debra
      And thank you for reading and commenting. And for the great graphic on social media strategy. I use it a lot in my presentations…always giving you credit of course. 😉

      Reply
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