According to a recent study, 80% of American adults use the Internet. 75% belong to a social network. Our social media use is increasing and event organizers need to adopt new thinking, new directions and new strategies for event communications and engagement.
Here is the PPT from my presentation for Southwest Showcase jointly produced by International Association for Exhibitions and Events–Central Texas Chapter (IAEE-CTC), Meeting Professionals International–Texas Hill Country Chapter (MPI-THCC) and the Texas Society of Association Executives (TSAE).
During the presentation I shared:
- The four Cs of social engagement
- The four Cs of conference attendees
- Developing a social media strategy by focusing on customers first
- More than 20 free social technologies and tools that can be used for engagement before, during and after events.
What other social technology tools would you add to my list?