Your Competitors Are Using Big Data To Improve Their Events [Infographic]

Big data has been on the lips of many business professionals for some time now.

So is it a big mistake or a promising trend to apply?

Expo and Global Experience Specialists (GES) developed a study that looks at how event producers and exhibitors are collecting and analyzing data to help their customers and their own organizations. Here is an infographic they produced with some highlights from the full report.

How does your tradeshow data collection compare to this infographic? What surprised you most from this infographic?